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Modern
day Trade Exchanges operate as brokerage clearing houses for groups of
business owners who wish to barter part of their goods/services for
other goods instead of paying cash. Businesses join as active members of
a Network, and conduct a percentage of their transactions with numerous
other members through and with the help of The Trade Exchange. The
Network co-ordinates, links and blends trade members' needs and wants.
Every member benefits through reduced costs equal to his gross profit
margins, i.e. extra sales generate more profits which are used to offset
costs.
A
Successful Trader...
Enjoys the advantage that he has over his competitors. He revels in his
additional sales and profits from a network of customers dedicated to
trading with him on a continuous basis. After all the successful trader
wants to generate additional sales by bartering to offset some of his
cash purchases.
He sells his goods
for 100% trade because he is in the Trade Exchange to generate barter
sales. Anything less than that can turn customers away and defeat the
purpose of trading. He may, as a matter of prudent management
establishes a limit for his overall trading. However, the limit does not
apply to individual sales unless he has reached his maximum trading.
He accepts trade for
what it is, a method of payment, and prices his product at fair market
value. He recognizes that unfair pricing will drive new customers away,
ruin his reputation and lose status with, his regular network of trade
customers.
He knows that, at
fair market value, trade will provide him purchasing power for products
and services he needs at an optimum cost realized by increasing his own
sales volume.
The successful
trader utilizes every opportunity to spend trade dollars including the
use of trade dollars personally. This, of course, must always be
properly accounted for by doing so, it can be very profitable for both
the business and the individual.
The successful
trader will only pay a fair price for products or services that he
needs. He will switch a different supplier or even change his spending
to a different product or service in order to maintain the integrity of
the system.
Barter must be
equitable for both parties, otherwise, it is not practical for either.
Your Broker can be of assistance to the successful trader in both areas
of selling and spending for optimum performance within the system.
After all, the Trade
Exchange is chartered as a third party for the exchange of goods and
services for the benefit of the membership.
The successful
trader may have some frustrations but knows that overall the bartering
system will provide additional sales and profits within a network of
dedicated members with a common empathy
The successful
trader may open a credit line in order to project and encourage more
trading to pay off his prior commitments to trade. His need for trade
leaves no doubt that trading is in his best interest and provides more
flexibility for optimum use of trading.
The successful
trader constantly measures his trading compared to cash flow to make
certain that trading volume results in improvement for his cash flow and
provides optimum business momentum.
The successful
trader knows that trade will expand his cash business by referrals
and/or participation in advertising programs through various media
available on trade and will happily pay his commission for extra sales
and the benefits of reduced costs.
The successful
trader enjoys what he is doing, and shares the vision of Barter trading. |
